About Me
My passion for marketing started long before it became a career-path. I grew up in Philly, obsessed with art, movies and the sneaker/streetwear culture. In high school, those interest turned into action when I embarked on standing up my very own e-commerce business buying/selling rare, limited-edition drops. That passion and hustle awarded me with a small business scholarship to Penn State University; and since then a spark has been lit under me that still drives me today: what makes people want something? How do stories rooted in culture move product? What makes a customer want to buy-in to a brand?
That curiosity pulled me into the world of fashion next. I got my start working with PR agencies, styling for NYFW, and learning firsthand how fashion brands shape image, influence & culture. Over time, that creative energy crossed paths with another love of mine: cars. That’s how I got to where I am now—I shifted industries and dove into supporting Daimler Trucks North America, which at the time fell under the larger umbrella of the global Daimler AG brand. Four years later, after supporting DTNA with aftermarket digital transformation based in Charlotte, NC, I later transitioned to one of the most reputable luxury automotive brands in the world, Mercedes-Benz—where I currently help lead digital initiatives that fuse luxury, innovation and emotion.
With roots in fashion, culture and auto, I’ve carved out a niche space helping brands show up with both edge and elegance. And to reaffirm my relevance and position as a thought-leader I set out on acquiring a dual-certification in digital marketing from the American Marketing Association (AMA) x Digital Marketing Institute (DMI). Shortly after receiving my professional certifications, I eagerly put my learnings into practice, which as a direct result aided me in leading MBUSA.com to become an award-winning website, achieving the #1 ranked luxury automotive OEM website by J.D. Power for two consecutive studies in Spring/Summer ’24—the first time any brand in the segment had ever accomplished such accolades. How’d I’d do it? It came down to precision: deep customer insight, creative focus, and a refusal to settle for average in a space where every click matters. Because in today’s world, attention is currency—and the brands that win don’t just stand out; they connect.
So whether I’m working full-time at Mercedes-Benz, USA out of Atlanta, GA, as a fractional CMO for small and local businesses or stepping in as a digital consultant, I always start by asking: What does success really look like? What emotions are we trying to tap into? And how do we make sure each step of the journey brings people closer to choosing your product/service?
I bring both sides to the table—creative vision and data-driven strategy. I believe in lifestyle-led content because it speaks to what people feel, not just what they want. I use data to reduce friction and design moments that truly matter. And I build partnerships around shared values, relevance, and growth that lasts.
From big-budget brand campaigns to fast-moving site enhancements and redesigns, I’ve learned this: the best marketing doesn’t just say what a product is. It show what it means. That’s the work I love—and what I help brands build when they’re ready to let go of legacy thinking and evolve.
If you’re looking for growth that’s modern, meaningful and magnetic—let’s connect!
