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Creative Projects:
01
Funnel-Shaving Theory
A strategy to transform high-traffic national campaign tactics into a mid-funnel experience—bridging lifestyle-driven creative with direct conversion paths through integrated offers and lead nurturing.
02
UX/UI Navigation Redesign
Led the strategic redesign for a global website—elevating the product discoverability experience through clearer CTAs, intuitive hierarchy, and a more consistent, premium UX/UI rooted in data and user behavior.
03
From Classroom to Career.
Sharing my journey from Penn State to award winning luxury automotive—and helping the next generation navigate theirs with clarity, purpose, and passion.
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