I had the honor of returning to my alma mater, Penn State Schuylkill, where I earned my B.S. in Business with a focus in Marketing and Management (Class of 2017), to speak with current students about career development, digital marketing, and the evolving landscape of the automotive industry.

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As part of the visit, I shared insights from my role at Mercedes-Benz USA, where I serve as a Lead Digital Strategist and Product Owner for MBUSA.com. We covered digital topics from analytics and SEO to the importance of customer journey design. My aim? To give students a real-world view into what modern digital marketing looks like—and how it’s constantly evolving.

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But more than the technical takeaways, what made this experience meaningful was the chance to connect with the next generation of professionals. I spoke about the value of aligning your career with your passions, staying open to non-linear paths, and using your unique skillset as a competitive advantage. Watching their curiosity and ambition reminded me why I love what I do—and reinforced how important it is to stay grounded in purpose while pursuing growth.

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Returning to Penn State wasn’t just a full-circle moment—it was a reminder that the most impactful journeys often start with giving back.